Wednesday, October 5, 2005


Featuring some of Australia's best known comedians and produced by the same team that brought you Fast Forward, Seven's new late night comedy series "Let Loose LIVE" is performed live in front of a studio audience and features opening titles, bumpers and program inserts produced by Chroma.

In addition to the broadcast identification and brand development, Chroma were also responsible for the creation of physical set pieces, neon signage and graphic panels to create an integrated visual packaging for the show that shares elements of the opening titles.

Due to the very short time line, specific program features and sheer size of the featured cast, a concept was developed that conveyed all of the requested show features while still retaining a late night feel and comedy flavor.

Working closely with director Ted Emery and the shows producers, production designers and composer, Yuri Worontshak - Chroma's understanding and experience of broadcast television resulted in a smooth, flawless delivery of, not only the titles and post production components, but of signage, set pieces, graphic panels and even crew apparel.

A studio shoot was organized , where the 12 cast members were shot against a green-screen key in two takes to create the 'big head' characters. Work on the 3D set and the cartoon backgrounds began as soon as boards had been approved, working ahead of the acquisition.

Overall, the completed opening titles were delivered with the various breakers, bumpers and program inserts along with the physical set deliverables in only 2 weeks from brief.

Famously, the show was cancelled after only 2 episodes... that's gotta be a record!