Wednesday, March 10, 2004

ONE PERFECT DAY (Feature Film)

Few projects showcase the eclectic nature of Chroma's expertise than the beligured Australian film, One Perfect Day.

With all post and visual effects being produced by Tide, Chroma were originally commissioned by Lightstream Pictures to create the 2K opening titles for the film in addition to some animation components. However, over the period of the films production, Chroma became increasingly involved in a wide range of roles that illustrate the breadth of our support services. Chroma provided a vital inter-departmental support network for the entire production, providing a diverse range of production, post production and 'to market' services over the two-year project.

On-set Content

Being the leading provider of cutting edge visuals for live acts at the time, Chroma was also responsible for the creation of several projection shows which appear in club scenes throughout the film. But it's the final scene of the film, set at a huge live event with over 8,000 extras where the visuals we're a key storytelling element. The script called for a massive projection show that helped to tie the story threads together while still looking like an actual performance by the films VJ character. Chroma produced a deconstructive live performance of original footage and visual elements which was projected in HD using two Barco projectors. This final edit was then scored by none other than the Dust Brothers (Fight Club) who added their signature sound to the final act.

Although only a small piece of the complete show made it into the final cut, the unique visuals continued for 5 hours with a whole show produced to support superstar DJ Paul van Dyk as he played to the 8,000+ party goers of his 2004 Australian tour.

Behind the Scenes Production

In what ended up becoming a huge acquisition project, Chroma we're responsible for the shooting and production of the 'Making of featurette as seen on the official DVD release. Shot over 2 years, the resulting hour programme was cut from over 80 hours of footage taken during pre-production, principal photography and post with interviews from the entire cast and crew. It became an honest and realistic account of the trails and tribulations of making a 'first' feature and the unseen hardships for such an ambitious project.

Online strategy

As with all first features, a crucial aspect of film making is the ability to raise capital and awareness of the project before there is really anything to show. Chroma designed a co-ordinated promotional kit including the construction of a full-featured company website and separate 'teaser' site for the film itself. This was combined with a 12-page colour booklet and DVD package.

As the project progressed into production, the second stage of the web concept was put online. This new site covered the 'production' of the film with daily behind-the-scenes galleries and notes as shooting progressed, a point-of-communication between the production office and the thousands of extras who were required, and presented competitions and promotion relating the the film.

The final stage of the web strategy involved the construction of the official site to promote the films release. This huge online portal was made up of two separate, integrated sites working together. The first, was a detailed insight into the films production, the people involved and industry information. The other section presented the world of the film, a 3D map allowing visitors to journey through the city, visiting the locations from the film and meeting its characters along the way. The site was designed to be an emersive experience that strongly conveyed the 'feel' of the film, reflecting a journey of discovery like that of the film's main character as visitors browse through the huge amount of audio, video and downloadable content.

Sound plays an incredibly important role in the story of OPD and it was vital that this be kept a big part of the online experience. A huge amount of audio assets were produced to create the constant mix of sound and music that can be heard on the site. Aside from an integrated MP3 player that allowed visitors to browse through the soundtrack while they explored the city, ambient effects, dialog and music stings were also triggered by user actions, creating a unique soundscape for each visitor.

To add even more to the online experience, interactive 'toys' were created to discover in each location, each one providing more clues to the story and were modeled on key props from the film. This included an answering machine, music box, video players and a DJ mixer that lets visitors try their hand at mixing their own track. Chroma also produced a range of downloadable content for use on the site which included screen savers, desktops and music players and over 20 minutes of exclusive behind-the-scenes material.